The quest for surviving COVID-19: adoption of online technologies by self-employed women in Mauritius

Purpose This study sheds light on the impact of coronavirus disease 2019 (COVID-19) self-employed women in Mauritius and delves into their coping strategies amid unprecedented circumstances. Design/methodology/approach The employs a comprehensive methodology encompassing both qualitative quantitative approaches. Qualitative analysis is conducted via interviews with Mauritius, capturing experience COVID-19. Quantitative uses survey data from 732 firms to investigate factors affecting online sales, major survival strategy adopted by businesses. Findings finds notable trend wherein many interviewed have transitioned businesses – pivot that stands out as common response within sample. indicates significance strong presence, particularly social media web-based platforms designed for sale goods services. These correlate higher potentially enhancing resilience during pandemic-induced lockdown periods. Originality/value its originality, representing first investigating how entrepreneurs navigated challenges posed COVID-19 crisis.